Using a custom domain (for example, yourbusiness.com) helps your website appear more professional and trustworthy. Visitors are more likely to recognize your brand, remember your website address, and feel confident engaging with your business.
A custom domain also allows you to create professional business email addresses (for example, info@yourbusiness.com), which can further improve credibility and support consistent branding.
In addition, a custom domain can benefit your website’s SEO. It provides a clear, consistent address for search engines to index and can help your site appear more reliable compared to using a system subdomain.