When a landing page is useful

A landing page is a simple, focused website designed to guide visitors toward one goal (like buying, signing up, contacting you, registering, or downloading something). It’s built for seamless scrolling and typically doesn’t use a navigation menu, helping visitors stay focused on your message and call-to-action.

Landing pages are commonly used to:

• Promote a product or service
• Collect leads with a form (quotes, inquiries, bookings)
• Advertise an event or campaign
• Drive traffic from ads to a single, focused offer
• Share a short one-page business profile with a clear contact action