How can I use relevant keywords to attract the right visitors?

Keywords are the words and phrases people type into search engines. The goal is to include keyword phrases in your website content that accurately summarize your business, so search engines can show your pages to the most relevant audience.

Practical tips from the article:

• Think about the search phrases your ideal customers would use.
• Use those phrases naturally in your content so it clearly reflects what you offer.
• Stay focused on relevance—your keywords should match your actual business and page topic.