SEO (Search Engine Optimization) is the process of improving your website's ranking in organic search results without paying for advertising. Achieving a high ranking helps drive more traffic to your site and builds long-term visibility.
Edit Website Meta Tags – These text snippets describe your content to search engines and appear in search results. Writing them as "marketing text" can make your site stand out and encourage more clicks.
Use Relevant Keywords – Keywords are the terms people use in search queries. Your goal is to include phrases in your content that accurately summarize your business to ensure the most relevant audience finds your site.
Connect a Custom Domain – A custom domain is vital for building professional trust and reliability. It gives your business a unique brand and allows you to control professional email addresses, which helps visitors feel safe browsing your site.
Connect to Google Search Console – This tool allows you to track SEO performance, analyze impressions and clicks, and submit sitemaps for faster indexing. It is also useful for identifying which specific searches bring the most users to your site.
Use the 301 Redirect Tool – If you move or delete a page, a 301 redirect permanently forwards visitors and search engines to a new URL. This maintains your inbound links and prevents you from losing potential business due to broken links.
SEO Adviser Tool – SITE123 provides a built-in SEO Adviser to help you identify specific actions you should take to boost your website’s search engine performance.
Organic vs. Paid – Unlike paid ads, organic search results provide a sustainable way to grow traffic without ongoing costs.
Source Code Visibility – Meta tags reside in your website's source code, acting as a direct description for search engine scanners even when they aren't visible on the live page.
Professionalism – A custom domain is often the most important factor in how visitors perceive the legitimacy of your business online.
Fast Indexing – Using Google Search Console to submit your URLs is the most effective way to ensure Google finds and lists your new content quickly.
