The 301 redirect tool is essential for maintaining your search engine ranking and providing a smooth user experience when changing page URLs. By redirecting old or deleted links to new ones, you prevent visitors from hitting "404 Not Found" errors and ensure that traffic is seamlessly transferred to your active content.
Go to your website Dashboard.
Click the Settings button and select SEO Adviser from the list.
Click the 301 Redirects tab.
Click the Add a new 301 redirect button.
Enter the Old URL (the inactive link) and the New URL (the destination link).
Ensure the redirect is set to Enabled and click Save.
In-Domain Only – Note that 301 redirects are only applicable to pages within the same domain; they cannot be used to redirect traffic between two different domain names.
404 Prevention – A redirect must point from an inactive page that currently returns an error to an active page on your site.
SEO Value – Using a 301 redirect tells search engines that a page has permanently moved, which helps preserve the "link juice" and ranking authority the old page had earned over time.
Accuracy – Carefully check the spelling of your old and new URLs to ensure the redirect functions correctly; even a small typo can lead to continued 404 errors.
User Retention – Redirecting visitors from outdated marketing materials or old social media posts to a relevant new page keeps potential customers on your site instead of losing them to a broken link.
Automation – Once a 301 redirect is saved and enabled, it works automatically for anyone attempting to access the old address.
