Connecting a custom domain (like yourbrand.com) is important for building trust and professionalism. It gives your business a unique brand identity and can help visitors feel safer browsing your site.
A custom domain also lets you control more professional email addresses (for example, you@yourbrand.com).
Tip for FREE websites: The article recommends considering an upgrade to a premium package to better promote your site, with benefits like more editing options, more storage for content, and the ability to connect a unique domain.