How do I get the Application ID for the Google Remarketing Tag in Google Ads?

You’ll copy the Application ID from Google Ads while creating a website conversion action:

1. Go to ads.google.com and sign in (or create a Google Ads account).
2. Click Tools & Settings > Conversions.
3. Click the + button and choose Website.
4. Fill in your conversion details and click Next.
5. Select Add the tag to your website code.
6. From the code section, copy the Application ID snippet, then click Next and DONE.