When is a landing page useful?

A landing page is best when you want visitors to take one clear action (instead of browsing multiple pages). Common uses include:

• Promoting a product or service
• Collecting leads with a form (quotes, inquiries, bookings)
• Advertising an event or campaign
• Sending ad traffic to one focused offer
• Sharing a short one-page business profile with a clear contact action

Landing pages are designed for smooth scrolling and typically don’t use a standard navigation menu to help keep visitors focused.