7 Factors to Consider When Choosing a Business Website Layout
Choosing the right website layout is essential as it can steer customers towards a business' products or services through its user-friendly design. Factors to consider include website speed, desired visuals, customer experience, and content organization.Table of Contents:
Website Speed
Website speed is an important factor when choosing a business website layout. Slow loading times can frustrate customers and hurt your search engine rankings. For the best performance, check that your hosting plan meets the recommended speed and uptime standards.You should also consider using a content delivery network or other caching technology for large media files. Additionally, optimizing your images and code can help boost website speed.
Keeping your codebase simple and avoiding unnecessary plugins can also help improve loading times.
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Desired Images, Videos and more
When creating a website for a business, choice of visuals is an important factor. The visuals should attract viewers into the website and give them an idea of the business's products and services. You should ensure that visuals are visually engaging and showcase accurate colors and quality images. Videos can be used to give vitality to the website.The visuals should be in line with the business's branding and coincide with the theme of the website. Take into consideration the use of call-to-action buttons and visuals to draw people towards them.
Employing right color contrast can make key elements stand out more. Additionally, the visuals should be free from clutter and spread out effectively to deliver a good user experience.
Last but not least, all visuals should be easy to read when viewing on any device as the majority of users access websites with their phones.
Examples:
1. Choosing visuals that accurately reflect the business's brand
2. Implementing high quality images to stand out
3. Incorporating contrast to make key elements more noticeable
4. Ensuring the visuals are free from clutter
5. Making visuals easy to read on any device
6. Utilizing call-to-action buttons and videos
7. Using visuals that coincide with the website’s theme
Customer Experience
The customer experience should be fundamental when considering your business website layout. Creating a design that is visually appealing and easy to use is key to a seamless experience. Easy navigation has a big impact on customer journey, as well as creating an effective architecture that allows customers to move through the website with ease.It is also important to remember that the amount of clicks it takes to find what they are looking for could determine if they leave or stay on your website. Design elements such as re-orientation, simplicity, responsiveness and intuitiveness can all help develop the customer's overall experience.
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Content Organization
When creating a website for a business, content organization is key. It is important to ensure your website has a clear structure that is easy to navigate. Content organization should be done in a way that meets the needs of your target audience and meets their expectations for a professional website. Additionally, it should be organized in a way that allows visitors to quickly understand the purpose of the website. This could include organizing the website into sections, subsections, and main topics. Within each of the sections, it should be easy to find subtopics and the content should be organized so that visitors can easily find what they are looking for. Choosing a website layout with effective content organization will ensure visitors can find the information they need quickly and easily.Attractiveness of the Design
Design is an important factor to consider when selecting a business website layout. Design can make or break a website, and having an aesthetically pleasing design is often the first thing potential customers notice. Good website design should be eye-catching, easy to navigate, and conveys information in an efficient way.Colors, fonts, images, and the overall look and feel of the website should be carefully chosen to maximize attractiveness. Other key design elements are responsiveness and scalability. Responsive design ensures the website looks great on any device, from phones to computers.
SEO Implementation
When it comes to having an effective business website, SEO implementation is key. After all, if customers cannot find your site, they cannot purchase your products or services. It is important to design the website with search engine optimization (SEO) in mind. Start by including relevant keyword phrases throughout your website’s content. Keywords should also be included in titles, headings, URL’s, and website metadata.Additionally, ensure that each page is well written, as this is important for better visibility on search engine result pages. Links should also be included on your website that lead to credible sources. This helps to improve your website’s credibility in the eyes of search engines and your customers.
