Writing SEO Friendly Copy That ConvertsWriting SEO-friendly copy that converts involves the use of the right keyword phrases, creating quality content, optimizing page structure, and utilizing backlinks efficiently. It includes writing copy that is useful to web visitors and rank well in search engines.
Table of Contents:
Planning Your SEO CopyPlanning your SEO Copy before you start writing is an essential step of creating copy that is both SEO friendly and converts. Conduct keyword research to identify the terms and themes your target audience are searching for and build a focus around these. Additionally, map out the key headings, subheading and main topics you want to cover to ensure you are including all the relevant information. Finally consider the structure of your SEO Copy. Long form content provides more SEO value but if its too detailed it can be difficult to read or engage with. Consider breaking it up into short, easily scannable paragraphs or using lists and visuals for greater readability.
Do you need a website? Want to build a website but don't know where to start? Our website builder is the perfect solution. Easy to use, and with the ability to customize to fit your business needs, you can have a professional website in no time.
The Power of KeywordsUsing keywords throughout your article is one of the most important elements of making your writing "SEO friendly". When included strategically, keywords can improve your ranking and help people to find your content more easily.
When selecting keywords, it’s important to do your research to ensure that the ones you choose represent your brand, are meaningful, and will attract the right visitors. Look for words that have high search volumes and that relate to your copy, while still avoiding competitive keywords that might attract too many search engine bots.
Keep in mind, though, that it’s not just about including a few keywords here and there - it’s about ensuring that they fit naturally into your article and align with the topic you’re discussing. Remember to use your keywords strategically, without stuffing them in wherever you can. Good keyword placement is about finding a balance.
In order for your article to convert, the keywords should complement your message in such a way that it encourages readers to take action. Writing with the intent of converting your readers means that you’re focussed on helping them reach some goal or obtain a desired outcome. Your use of keywords should reflect that intent by making your writing more accessible, giving readers an enhanced experience, and taking them where you want them to go.
Writing With The Reader in MindWhen writing SEO friendly copy that converts, it is important to keep the reader in mind. An effective SEO friendly copywriter should aim to engage the reader and draw their attention to the product or service being offered. The most successful SEO friendly copy communicates two main points: who they are and what they offer. To capture the reader’s attention, focus on using persuasive wording that communicates with the reader directly.
In addition, focus on using language that the reader can easily grasp. Use words and phrases that are clear, simple and plain. Your language should be specific, tailored to the reader and directed toward the goal of creating a connection. Furthermore, ensure that the reader can follow along without having to reread or skip parts. Lastly, ensure that the copy is scannable with key words and phrases that are bolded or given prominence within the copy to capture the reader’s attention.
Optimizing Your Content for Search EnginesSearch engine optimization (SEO) is essential for any business or website that wants to be visible online. It involves optimizing content to include certain keywords and phrases related to a business’s product or service, so that their website appears higher up in the search engine rankings.
When writing SEO-friendly copy, it’s important to research which keywords and phrases users are most likely to search for when looking for a product or service. Once you’ve established the most searched for keywords and phrases, it’s important to use them throughout your content.
Use keywords in your titles, headings, and throughout the body of your copy, but make sure to avoid overusing them, as this can have a negative effect on your rankings. Also, think creatively when using keywords; incorporate them into your content in a natural and organic way.
Using keywords that are relevant to your content and are likely to be searched for by users will improve your website’s chances of ranking higher up in the search engine results pages. This is one of the key elements to writing SEO-friendly copy that will actually convert.
Structuring Your Copy for SEOIf you’re looking to write SEO friendly copy that converts, you’ll need to focus on structuring it correctly.
Structuring your copy for SEO involves including key phrases and words that your target audience is likely to use when searching for a product or service. This includes adding keywords to your titles, subheadings, and body copy.
For titles and subheadings, try to incorporate long-tail keywords to make it clear what your article is about. This will help search engine crawlers to determine the relevance of your content, and it’ll help to boost your visibility in search results.
When composing your body copy, make sure that you’re incorporating keywords that aren’t overly repetitive or obvious. Additionally, avoid keyword stuffing, which is when you stuff your page with unnecessary keywords to try and stay high in search engine rankings.
When optimizing your body copy, make sure that you’re including a good mix of related phrases and synonyms. This will make sure that your copy remains appealing to readers while still being SEO friendly.
By following these tips, you can ensure that your copy is highly optimized and easily found by search engines – resulting in higher conversion rates.
Using Relevant LinkingWhen writing SEO friendly copy, relevant linking is a key component. It can help readers find more information on the topic, allow you to build authority, and provide them with an overview of what you can offer.
Including a few strategically placed links within your copy can be helpful in both providing readers with additional information and showing that you've done the research necessary to effectively write on the topic. It can also make the article appear more comprehensive, converting readers into potential customers along the way.
When including external links, it's important to choose relevant resources. Links should be related to the topic of your article and add value to the conversation. If it’s not relevant or doesn't help context, it’s better to leave the link out. Additionally, make sure the link is updated and leads to the correct website.
Tracking Your SEO Copy PerformanceTracking your SEO copy performance is a vital step in writing SEO friendly copy that converts. Knowing how your copy is performing with search engine optimization enables you to fine-tune it to achieve better click-through and conversion rates. To track performance, use analytics software to measure search engine rankings, clicks, impressions and visits. Then, use data from the analytics report to optimize your content—by refining titles, optimizing image alt tags, decreasing your time-on-page, and more—to help your site rank higher in search engine results. Monitor performance on a regular basis to make sure your SEO friendly copy is doing its job and boosting the visibility of your website.
Improving Your SEO Copy Over TimeTo ensure SEO copywriting is effective, it should be improved and updated over time. Content can become outdated as search engine algorithms and consumer interests evolve. To ensure SEO copywriting is maintained, it's important to regularly audit and update it. This can include simple tweaks like adjusting language to reflect current trends, or more extensive changes such as rewriting an entire page of content.
Another way to maintain SEO copy is to add fresh content. New content is often a requirement for Search Engines, as it gives them something new to index. This could include a blog post, white paper, or video. Additionally, fresh content often contains words or phrases that weren't in the original copy, allowing for better SEO optimization.
Finally, pay attention to current trends in SEO. Look for changes in key search terms, as well as changes on competitor sites. It may be necessary to adjust SEO copywriting as new trends become more prevalent. With these strategies in place, SEO copywriting can remain effective and drive conversions.