Event Website Best Practices and Tips
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Event Website Best Practices and Tips

When it comes to planning events, having an effective event website is essential. Knowing best practices and tips when creating or updating an event website can be the difference between a successful or not-so-successful event. Essential points to consider include choosing the right platform, crafting concise, engaging copy, and showcasing event speakers. Read on to find out more about the best event website practices and tips.

Table of Contents:

Event Website Best Practices and Tips

Choose the Right Platform

When creating an event website, it’s important to choose the right platform. Popular website building platforms like Wordpress, Squarespace, and Wix make it easier than ever to create a website without having to write a lot of code. All of these platforms have different levels of customization, so it’s important to understand each one before choosing.

WordPress is the most widely used platform and offers a great deal of flexibility as it includes hundreds of plugins and themes, as well as its own App store. Squarespace is shiny, modern and requires no coding knowledge, while Wix is gaining momentum as a drag-and-drop web builder.

Once you've decided which platform to use, research what templates and themes are available to build the foundation of your website. Be sure to look for a template that is clean, attractive and easy for your visitors to navigate. Doing your research will help you make sure your website is a hit and your event is successful!
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Engage With Attractive Visuals

Visuals can play an integral role in engaging potential event attendees. Utilizing engaging visuals such as photos, graphics and short videos can draw viewers into your website. Imagine if viewers are scrolling through your website and come across a beautiful image or engaging video- it's likely to grab their attention and make them want to learn more. Additionally, including visuals associated with your event's theme can help to further engage people seeking to learn more about your event. Incorporating visuals into your event website is a great way to engage viewers and keep them engaged throughout their visit.

Craft Engaging Copy

Crafting engaging copy is a crucial part of creating a successful website for your event. Eye-catching and relevant content can help pique interest in your event and can make all the difference when it comes to increasing ticket sales.

The key is to write content that resonates with potential attendees. Keep your messaging concise, providing just enough information to inform and entice web visitors. Include links to a detailed page on your event or a third-party website with more information.

You should also keep in mind the site hierarchy. Make sure your most important details are prominent and stand out from the rest of the content. The visual hierarchy should work together with the copy to put the focus on key elements like event dates, ticket prices, agenda, and featured guest speakers.

High-quality images should also be included throughout the event website's pages. Choose images that reflect the feeling of the event and make sure to use engaging visuals in your copy. This will help create an immersive experience for potential attendees and should keep them coming back.

Finally, make sure to test the copy on a variety of devices and screen sizes. You want your content to be readable, no matter how someone is accessing your website. Optimizing your messaging for different devices will help ensure an enjoyable experience for all web visitors.

Consider Storytelling

Storytelling is a powerful tool that can help bring life to your website. It engages readers and encourages users to become invested in your event and brand. Incorporating storytelling elements, such as visuals and words, can help your users to get to know your event and how it came to be.

Highlighting your event's unique qualities and fun story to give users a more immersive experience and draw them in. Be sure to include images, videos, and text that capture the character of the event, showcasing what makes it special and why people should attend. Additionally, providing background and history on the experience or event within your website can be a great way to share the journey and give users insight into the event.

Build an Effective Schedule

Creating an effective event schedule for your website is essential for providing attendees with maximum information and engagement. A well-crafted schedule ensures attendees know when events are taking place and can easily access the necessary details and materials.

A few tips to help you create an effective schedule include:

• Start early. Have your schedule ready at least one month before your event. This will give your attendees plenty of time to plan ahead.

• Be organized. Have all the details of each event listed and clearly labeled, including start and end times, when registration ends, and what materials they will need.

• Provide options. Give your attendees the option to select events that best fit their interests and needs.

• Use visuals. Use visuals, including images and diagrams, diagrams to help make complex schedules easier to understand.

• Provide updates. Keep your schedule up-to-date with any changes. This includes changes to venue, speakers, and materials needed.

Showcase Event Speakers

Showcase event speakers prominently on your event website. Make sure to list their credentials and feature a photo or brief biography for each. Identify each speaker’s topic and session schedule ahead of the event.

Provide interactive opportunities—such as a Q&A or a “meet the speakers” section—to engage guests. Offering guests the chance to get to know the speakers before the event gives them a reason to attend.

Also, make sure to provide an easy way for website visitors to identify themselves as a speaker or highlight their involvement in the event. Listing speaker names and bios on the homepage is another way to engage website visitors, as well as to promote the event itself.

Keep Your Website Updated

Regularly updating your event website is one of the best steps you can take to ensure its success. Keeping your website up to date ensures that your visitors always have the correct information at hand. You can update your website by adding new events, features, or programs, or modifying existing information. You should also check for errors and make sure any hyperlinks are working. Additionally, when adding new content to your website, make sure it is optimized for both desktop and mobile devices. Finally, a simple yet effective way to keep your website relevant is to respond to user feedback as soon as possible. Doing so will foster a better relationship with your visitors and make them feel more involved in your mission.

Provide Easy Registration

Providing easy registration is a critical part of event website best practices and tips. This can be achieved by creating a simple and efficient registration process for the event. It should require the minimum amount of information from the user and provide automatic confirmation to those who entered their details. It should also offer multiple payment options. Additionally, it should provide regular updates after the initial registration so that the registrants know their registration has been successful. By following these steps, event organizers can increase the chances of a successful registration process.


Choosing the right platform, engaging with attractive visuals, and crafting engaging copy are essential steps when creating an effective event website. Using storytelling, showcasing event speakers, and providing easy registration are other important practices to apply. Keeping the website updated is also necessary to ensure the website remains user-friendly and appealing.
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