Event Website Best Practices and TipsWhen it comes to planning events, having an effective event website is essential. Knowing best practices and tips when creating or updating an event website can be the difference between a successful or not-so-successful event. Essential points to consider include choosing the right platform, crafting concise, engaging copy, and showcasing event speakers. Read on to find out more about the best event website practices and tips.
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Choose the Right PlatformWhen creating an event website, it’s important to choose the right platform. Popular website building platforms like Wordpress, Squarespace, and Wix make it easier than ever to create a website without having to write a lot of code. All of these platforms have different levels of customization, so it’s important to understand each one before choosing.
WordPress is the most widely used platform and offers a great deal of flexibility as it includes hundreds of plugins and themes, as well as its own App store. Squarespace is shiny, modern and requires no coding knowledge, while Wix is gaining momentum as a drag-and-drop web builder.
Once you've decided which platform to use, research what templates and themes are available to build the foundation of your website. Be sure to look for a template that is clean, attractive and easy for your visitors to navigate. Doing your research will help you make sure your website is a hit and your event is successful!
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Engage Your Clients With Attractive VisualsYour site's visuals can play an integral role in engaging potential event attendees. Utilizing engaging visuals such as photos, graphics and short videos can draw viewers into your website. Imagine if viewers are scrolling through your website and come across a beautiful image or engaging video- it's likely to grab their attention and make them want to learn more. Additionally, including visuals associated with your event's theme can help to further engage people seeking to learn more about your event. Incorporating visuals into your event website is a great way to engage viewers and keep them interested throughout their visit.
Craft Engaging StoriesCrafting engaging stories is a crucial part of creating a successful website for your event. Eye-catching and relevant content can help pique interest in your event and can make all the difference when it comes to increasing ticket sales.
The key is to write content that resonates with potential attendees. Keep your messaging concise, providing just enough information to inform and entice web visitors. Include links to a detailed page on your event or a third-party website with more information.
You should also keep in mind the site hierarchy. Make sure your most important details stand out from the rest of the content. The visual hierarchy should work together with the story to put the focus on key elements like event dates, ticket prices, agenda, and featured guest speakers.
High-quality images should also be included throughout the event website's pages. Choose images that reflect the feeling of the event and make sure to use engaging visuals in your copy. This will help create an immersive experience for potential attendees and should keep them coming back.
Finally, make sure to test the copy on a variety of devices and screen sizes. You want your content to be readable, no matter how someone is accessing your website. Optimizing your messaging for different devices will help ensure an enjoyable experience for all web visitors.
Build an Effective ScheduleCreating an effective event schedule for your website is essential for providing attendees with maximum information and engagement. A well-crafted schedule ensures attendees know when events are taking place and can easily access the necessary details and materials.
A few tips to help you create an effective schedule include:
• Start early. Have your schedule ready at least one month before your event. This will give your attendees plenty of time to plan ahead.
• Be organized. Have all the details of each event listed and clearly labeled, including start and end times, when registration ends, and what materials they will need.
• Provide options. Give your attendees the option to select events that best fit their interests and needs.
• Use visuals. Use visuals, including images and diagrams, diagrams to help make complex schedules easier to understand.
• Provide updates. Keep your schedule up-to-date with any changes. This includes changes to venue, and materials needed.