5 Reasons for Website Abandonment
Imagine you have a store in a busy shopping mall. Many people will stroll by your windows, stop for a moment, have a quick glance and then either stay or leave.Imagine you have a store in a busy shopping mall. Many people will stroll by your windows, stop for a moment, and then a number of them will call in. These are casual visitors who will have a quick glance and then either stay or leave. A second group will have visited the mall for a small number of specific reasons and visiting your store is one of them. They will enter, try to find what they are looking for. If they find it, or are greeted by a member of your staff, then they will stay a while.
This process is much the same when you use the terrific tools here at SITE123 to create your own business website. Your aim should be to retain and then work with, those interested visitors. Imagine you are one of them. Here are five reasons why you might experience a website abandonment.
Table of Contents:
1. I’m in the wrong placeYou have used a search engine to seek out a specific product or service. You believe you have found it so you click through. Instead of finding the information you seek, you have arrived at a general homepage. You quickly return to the search engine and try another link. Solution: make sure you have landing pages that are specific to each individual product or service search.
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