Categories are one of the most powerful tools you can use to organize your website in SITE123's online store builder. This tools acts as a menu that can be inserted into a menu, allowing multiple options to be displayed quickly when mousing over a product option. This greatly speeds up navigation for your customers and helps define what eCommerce can do for your business and your clientele.
The simplest way to organize with categories is to divide products into categories themselves. So electronics could be a category, followed by cosmetics, then clothing, etc. This will make customers find what they want very quickly. Using categories like this is to sort products into general topics. You can also create sub-categories to organize further if you feel this is needed and would make for a better website.
SITE123 suggests not adding too many categories, however, as this can become tedious or confusing for your clients if they have to sort through too many menus. Knowing how to start an online store means knowing that balance is key and attractive and practical design are paramount!